Michael A. Ventrella

MICHAEL A. VENTRELLA: I’m pleased to be interviewing Tee Morris today. Tee grew up very near me in Richmond, Virginia yet we never met until a few years ago at a convention. His web page is TeeMorris.com.

Let’s start by discussing your latest book, which will be first in a series –- PHOENIX RISING: A MINISTRY OF PECULIAR OCCURENCES NOVEL. How did you decide to collaborate with Pip Ballentine?

TEE MORRIS: It was a bit of arm-twisting on Pip’s part. I had a bad experience with co-writing, and my co-author really put me in a precarious position that completely ruined our friendship and professional relationship. So I was quite gun-shy. Pip eventually talked me into a compromise: we would write a podcast-for-pay idea. Unexpectedly, someone contacted Pip’s agent on this “steampunk idea” she was working on, I was then picked up by Pip’s agent, we changed focus and then we got to work on what would become PHOENIX RISING.

I still can’t believe we put this puppy together and are now, presently, closing in on the sequel’s climax.

VENTRELLA: Was there a conscious decision to write a steampunk novel because of current interests in steampunk for business reasons?

MORRIS: Actually, no. Steampunk was a conscious choice, but it was because we wanted to write it.

I first discovered “steampunk” back in 2006 and found it fascinating. I wanted to write something in it, but I didn’t want it to be a knock-off of what I had already read and seen. There’s a lot of cool things to explore in steampunk, and the more I delve into it the cooler it gets. There are authors who are riding the steampunk train to capitalize on its rapidly-growing popularity, but Pip and I wanted to do something we were sincerely drawn to, and steampunk really appealed to us.

VENTRELLA: How much should a writer consider the market when deciding what to write?

MORRIS: The writer should look at what is selling when they want to begin pitching to agents and editors. However, you really should consider how good of a product you are going to produce if you simply write to what’s hot. I’ve seen authors do that, and the writing comes across as trite. If your heart isn’t into it, the reader will assuredly pick up on that. At present, I won’t write a werewolf-vampire-Buffe-Blake urban fantasy because I have nothing new to offer to that market. If I tried, it would probably insult readers of the genre and do a lot of damage to my career.

Sure, look at the market, but don’t try to force a story to happen. That can backfire and really damage a career.

VENTRELLA: How did your collaboration work?

MORRIS: Believe it or not, writing across hemispheres was very productive. Whenever I slept, Pip wrote; and when Pip was asleep, I was writing. Literally we got in 24 hours of non-stop writing. This is one reason why, with Pip working on relocating to the Americas, our word count has taken a hit.

The downside was that we had small windows of time when we could discuss the book. We couldn’t bounce off ideas when we had them, and discussing problematic moments were…well, problematic as we could only do that for a small window of time between hemispheres. Still we managed, and we now have a pretty solid workflow at home.

VENTRELLA: How did you interest Harper? Did you have an agent first? Was the novel completed and then submitted or did they accept a proposal?

MORRIS: The Harper Voyage deal is all due to Laurie McLean, our Super-Agent. What happened was Pip’s write-up in Locus Magazine took an interested party to her website. When they saw she was working on this steampunk property with me, they immediately asked “When could we see it?” So I signed on with Larsen-Pomeda Agency and then we got cracking. The “interest” didn’t really kick in until someone made an offer. Literally, within 24 hours, there was a bidding war (from people who had initially passed on it), and then the wildcard — Harper Voyager — stepped in and said “We want it. Badly.”

The rest is future-history.

VENTRELLA: How are you promoting this book?

MORRIS: Pip learned a lot of new promotion tactics when working with ACE and GEIST. Between our previous experiences with Dragon Moon Press, we’re simply incorporating years of what has (and hasn’t) worked, and creating a plan:

1. The “Tales from the Archives” Podcast. This is the first volume in what could be a continuing series of short stories set in the world of The Ministry of Peculiar Occurrences. We’ve been having a blast with this, watching really talented authors like Valerie Griswold-Ford, Nathan Lowell, O.M. Grey, P.C. Haring, and many others produce original steampunk of various moods. We’re only a few episodes in, and people are really enjoying these works.

2. The Book Trailer.

People have really mixed opinions about book trailers and whether or not they sell books, but I argue that it really does depend on the book trailer. This one was particularly ambitious as we were creating original footage as opposed to working with stock footage as I did with Pip’s Geist trailer (which I edited together). We have been getting a terrific response from it with over 1000 views on YouTube and over 500 shares on Facebook in just over a week. It’s also a great way to get the word out about the book. How will it equate in sales? We don’t know, but it is helping in letting people know what the book is, or at least what the mood of our book is.

3. The Ministry Blog and Podcast Tour. As you see here with your blog, Michael, and others online, Pip and I started writing guest columns and interviews not only with podcasts (which really worked well for us back in August 2008 when we hosted “Double Trouble” online) but with blogs as well. Pip found that work with bloggers — book reviewers, authors, and others — cast our net a little wider than the podosphere. We’re reaching new people who show a little more faith and trust in their book blogs than they do in the mainstream media book critics. (Something we find very telling.)

4. Ministry May-hem. The month of May is when we start with the push of live appearances. It begins on April 30 (Not quite May, but close enough) with a stop at Borderlands in San Francisco. Then on May 7th we return to Staunton, VA (where we filmed the Ministry trailer) at BookWorks, and we will be wearing our steampunk best. May 11 we head up to Harrisburg, PA for a Watch the Skies meeting. Again, we’ll be in our steampunk best. Then May 20-22 is the Steampunk World’s Fair in Sommerset, NJ. We close the May-hem with Balticon May 27-30.

June … we’re going to have a wee rest.

5. Buttons, stickers, bookmarks, and postcards. You can never go wrong with freebies.

Pip and I have learned over the years that the key months of promotion should be the month before a release (keeping it fresh in people’s minds), and then two months after the book’s release (as it has that “new book” smell). If after June the book hasn’t “caught on” it probably won’t. You can still promote and still pimp, but it’s “old news” after that.

For Pip, though, she’s got SPECTYR (the sequel to GEIST) coming at the end of June, so there will be some serious gear shifting during the May-hem. Rather appropriate, now that I think about it.

VENTRELLA: This is your first novel with a major publisher (if I am not mistaken). What differences have you found between Harper and Dragon Moon? (And why do so many small publishers have “Dragon” in their name? My publisher is Double Dragon. Maybe they should merge and become Double Dragon Moon.)

MORRIS: Apart from the advance (which is a mixed blessing in itself), the distribution (which is a blessing no matter how you look at it) and the layout of the book (which I did for myself quite often because I liked that), there is still a “team” feel about working indie and working corporate. I have noticed with Harper Voyager that our publicist is also working hard to get our names and book out there to critics and media outlets, both traditional and new. Having that kind of support in publicity has been very nice! Dragon Moon and I did a lot of great things together, but distribution was always a challenge. I grew as a writer, and they gave me my first opportunity. A lot of terrific things happened to me because of it.

Harper Voyager is not my first orbit around the Moon, but it is definitely my “small step” and “giant leap” into what I hope will be my writing career.

VENTRELLA: You travel to many conventions to promote your books. Do you advise aspiring authors to attend these things? What do you get out of these conventions yourself?

MORRIS: Something else that I have learned in my years as a writer is really, really listen to what other authors have to say. (Both good and bad, when it comes to advice.) Perhaps one of the most important nuggets of know-how I got was from Hugo/Nebula/Aurora/insert-SF-writing-award-here winning author Robert J Sawyer:

“When you get an advance, don’t spend it. That advance is your marketing and advertising budget.”

I was traveling without an advance as my budget, and pushed myself several of thousands of dollars into debt. Even when I was writing books like PODCASTING FOR DUMMIES and ALL A TWITTER, I was already so deep in the red. People across the country had my books in hand, sure, but I was broke. Part of the problem was poor financial planning. When I got out of that debt, I plan events very differently now.

Don’t get me wrong, I love going to these conventions. I love talking shop, meeting other authors, and talking to other fans, not just about what I write, but about other geeky things like Firefly, Eureka, and steampunk. I dig that. But as I mentioned on my blog, these conventions are not cheap. I get invited to a lot of cons, but unless some of these costs are offset, I can’t go. In my early days/years, I would never make claims to have cons offset my costs. However, I have to make it a point of asking now as it’s just not that easy for me financially. I think cons are great for authors, provided you are smart about which cons you are going to attend; and more importantly, what you can afford.

VENTRELLA: How has the publishing industry changed since you entered it?

MORRIS: Well, there’s the e-book market for starters. The whole e-book movement has really been fascinating to watch. I think with the development of the ePub format, the elegance of iBook and the Kindle, and the affordability of digital books in comparison to hardbounds, the e-book is coming into its own. The publishing industry is now being forced to adapt, and I think many publishers are on top of it.

I’m also noticing over the year a growing animosity between writers and publishers, more of it coming from writer. There’s a mentality of “Us vs. Them” which rings hollow when I hear writers say “We understand it’s a business.” I’ve always regarded my career as a business, and I can only hope that I’m still writing when my child is in college. Harper Voyager have asked a lot from Pip and myself, but we are all working together to make the best book possible. If the book is a hit, it’s a win from everyone involved. That’s why I’m a little put off by that argument.

Something I have noticed, too, is that misconception of “writers just writing and letting someone else handle promotion as that is someone else’s job” is finally dying out. Even older authors have recognized the power and potential in podcasting, blogging, and social networking. Writers have needed to become Swiss Army Knives, wearing many hats and building up neck muscles in order to support them all. We have to look beyond “the end” and work with our publisher and the public to make our upcoming titles meet their potential.

VENTRELLA: What is the biggest misconception beginning writers have about the craft?

MORRIS: The biggest misconception (apart from the one mentioned in the previous question) is the editor is out to “ruin” your work. Only bad editors tell you something like “Change it, or else.” An editor’s job is to make your good book a great book, and in this process help you become a better writer. Again, it’s a team effort. And when you do have a point of contention, you have to defend your choice with facts and resources backing up your facts. Simply saying “because it is cool” doesn’t cut it. I am thankful for every editor I’ve had, and I am a better, smarter writer because of them.

VENTRELLA: What is the biggest mistake you see beginning writers make?

MORRIS: Superiority complexes. I’ve seen this in both writers with big and indie houses and it sickens me. A byline doesn’t make you any better a person. You just come across to people as a right jerk …with a byline. Maybe fans would “look away” once upon a time, but that kind of behavior can affect your sales. It can also make you a real leper amongst your peers. And even with books, awards, and movie deals (if you are really blessed) behind you, try and keep your head on straight. This ride can end at the drop of a bowler hat. I know that. So, I do what I can to be the best person (who just happens to have a byline) I can be.

VENTRELLA: What’s your next project?

MORRIS: My next project is a steampunk reboot of MOREVI. I love the story and I love the characters of MOREVI; but as it is, MOREVI is not ready for the mainstream press. It needs a rewrite. It needs a new direction. And it needs, for the love of God, to lose the elves. Those were my co-author’s touch, and I’ve hated them since the original printing.

I don’t have a problem with elves. They’re like Vulcans with better tailors. I just felt like they were not a good fit with MOREVI, and I think a complete reboot with Rafe taking to the skies and the region be China. (Still kicking around ideas, you know.) It would be something like Battlestar Galactica, only without so much gender bending.

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