Interview with author Mark L. Van Name

MICHAEL A. VENTRELLA: Today, I am pleased to be interviewing Mark L. Van Name, who I had the pleasure of meeting at the Arisia convention in Boston recently. Mark has worked in the high-tech industry for over thirty years and today runs a technology assessment company in the Research Triangle area of North Carolina. He’s published over a thousand computer-related articles and multiple science fiction stories in a variety of magazines and anthologies.

How important is it that writers of hard SF especially have a background in science?

MARK L. VAN NAME: There are no hard and fast rules about writing, SF or otherwise. The right good, smart writer can pull off just about anything. You can learn so much via research that not having formal training in an area is no excuse for not learning about it. So, I don’t think it’s vital that hard SF writers have a science background.

That said, I do think it’s helpful to have a solid base in any areas you try to cover in depth. Without that base, you better do your research, because otherwise, you’ll make mistakes, and your readers will spot them.

VENTRELLA: Since all of speculative fiction relies on things that are not, do you think a beginning writer should be wary when writing about things of which they have no experience?

VAN NAME: Wary, yes, but afraid to tackle it, no. You just have to respect the material you’re using. If you haven’t been a fire fighter and want to write about them, reading about their work and talking to some would be a very good idea. Making it up entirely based on what you’ve seen on TV, though possibly better than no research at all, is rarely enough for your work to have the verisimilitude it should.

VENTRELLA: Given your background, are you worried about the growing anti-science attitude we are seeing in much of politics these days?

VAN NAME: Definitely, though I have to say that particular concern is lower on my list than many others, including global climate change, the huge levels of hunger and poverty around the world, our national debt, child soldiers, and many other causes. There have always been groups opposed to rationality, and there always will be.

VENTRELLA: How did you break into the field? What was your first sale and how did it come about?

VAN NAME: My first fiction sale of any type was a short story, “Going Back,” to a now-defunct, small-press, feminist SF magazine, Pandora. My first professional (by SFWA guidelines) sale was a short time later, a story, “My Sister, My Self,” that went to Asimov’s but ended up in their original anthology, ISAAC ASIMOV’S TOMORROW’S VOICES. In both cases, the sale went down in the usual way: I mailed them the manuscript, and they bought it. For the first story, the editors asked that I interview some battered women–the protagonist was one–and then do a rewrite based on what I learned. I did, I learned a lot, I rewrote the story, and they bought it. For the Asimov’s piece, I mailed it, and they bought it. Not very exciting, I’m afraid.

VENTRELLA: Did you get an agent?

VAN NAME: Nope. Only after I’d sold the first four novels did I talk to an agent. I’m not at all convinced that agents help beginning writers sell short stories. More to the point, I suspect that few agents you would want to represent you would take you if you were writing only short pieces, and that’s all I was doing for many years.

VENTRELLA: Tell us about the Jon and Lobo series!

VAN NAME: Talking about a multi-novel series is a lot like describing a multi-course meal of experimental cuisine: whether you focus on the individual dishes or the overall meal, you’re bound to miss a lot. I’ll try it a bit from both perspectives.

The overall series is a future history that I tell from the first-person perspective of one man, Jon Moore. I’ve always found history more interesting when it comes directly from the people who were there, so I wanted to chronicle a very important time in humanity’s far future–I’m writing about a time roughly 500 years from now–but limit myself largely to what Jon can see and experience. Of course, he’s a most unusual man, as far as he knows the only nanotech-enhanced human alive, so he naturally ends up in quite a few interesting situations. In the first novel, ONE JUMP AHEAD, he meets and becomes first the owner and then the friend of Lobo, an extraordinarily intelligent assault vehicle that can go anywhere–on land, under water, in the air, or in space. Over the course of the many books the series will take to complete–I’m estimating about eighteen, but that’s just an estimate–the characters and the universe will undergo many significant changes.

On an individual book level, each part of the series is simply a novel that should stand entirely on its own. You can pick up any book in the series and enjoy it. You can read them in any order. If you read them all, however, and further, if you read them in order, then you should have a richer experience. I’ve talked to lots of readers who’ve joined the series several books in, and so far, all of them have been able to enjoy whatever books happened to be their starting points.

VENTRELLA: You like to attend science fiction conventions. Are they really worth it, given the expense?

VAN NAME: I have no clue, because hard data on the sales value of cons–or blogs or pretty much any other marketing tool–is almost impossible to get. That said, I don’t go simply to increase sales. I attend cons to be part of the community, to see friends, visit new cities, eat at good restaurants, and so on. You can’t be sure you’ll boost your sales, but you can be sure to see friends and have an entertaining time.

VENTRELLA: What’s the funniest experience you ever had at a convention?

VAN NAME: I’ve done a lot of humor panels at cons, and I’ve done stand-up comedy/spoken-word shows, so that’s a tougher question than you might imagine. Certainly one of the funniest hours I’ve spent was listening to my friend, Lew Shiner, give a talk on humorous mimetic short fiction at a long-ago Disclave at which he was the guest of honor. He delivered the entire thing in very scholarly style, but it was just an excuse to tell a ton of jokes–which he did, brilliantly.

VENTRELLA: What process do you use in order to make believable, realistic characters?

VAN NAME: I don’t see that process as separate from the overall writing process. I sit down to tell a story. The story becomes very real in my head, because I spend a great deal of time living in the world of the story. The story includes people. I get to know those people. Like any other folks, they behave the way they do because of who they are. If I try to make a character do something that she or he simply wouldn’t do, it feels bad, wrong, as wrong as it would feel if a friend suddenly behaved completely out of character. I listen to those feelings. I write the story. The characters behave as they would. That’s about it.

I should probably clarify that I’m not one of those writers who believes his characters are real humans. I know they’re not. I know I control them. I know I could make them do anything I want. I also know, however, that doing so, that violating a character’s identity simply for the sake of a plot, would be bad craft. I don’t want to do that.

VENTRELLA: What is your writing process–-do you outline heavily, for instance?

VAN NAME: I generally outline, but how detailed the outline is varies widely. For a thriller, FATAL CIRCLE, that I’m partway through and hope one day to finish, I had to do some research in key areas and consult with some experts. The result was a very detailed, very long outline–over twenty-six thousand words, a quarter of a typical novel. For CHILDREN NO MORE, I went with an outline of barely three thousand words. I outline to the level I feel necessary before I’m ready to start writing the book, and then I write.

I do some writing work every day. That’s been the key to changing me from someone who sold a story every few years to someone who has multiple novels out. I don’t, though, have a word-count quota. I avoid that sort of goal because it’s so easy to fail at it, and I hate failing. Instead, I have a time requirement: I must devote at least half an hour a day solely to writing work. As long as I’ve done that, I’ve succeeded. Most days, I do more. Most days, I get a fair number of words on the page. Some days, I produce very few. As long as I’ve tried for half an hour minimum, I call it a success.

VENTRELLA: What do you see as the future for printed books? For book stores?

VAN NAME: I love books. I really do. My house is full of them. They’re everywhere. Sadly, I believe the printed book is going to become a minority taste. I’m not sure if the transition will take ten years or fifty, but I believe it’s coming. That said, in the fiction world, books are containers for stories, and ebooks are simply other containers for stories. Similarly, I believe bookstores will continue to exist, but they will evolve, and in time their numbers will shrink. I will hate that, because I love bookstores almost as much as I love books.

I hasten to add that I don’t see any of this as the demise of writers or of people paying for stories. They’ll just pay for those stories in other forms.

VENTRELLA: What’s your opinion on self-publishing?

VAN NAME: Rather mixed. I write a blog, so in a sense I self-publish. I sell all my fiction, however, to traditional publishers. I know that some writers can make a great deal of money self-publishing, but being a publisher is a lot of work, and most of that work is not writing, which is what I most want to do. So, for me, selling to a publisher remains the way I hope to continue to bring my fiction to the market.

I also expect most people who self-publish are unlikely to make a lot of money doing so. The sales and marketing experience that a publisher brings to its job helps make each writer a brand–some obviously much bigger brands than others–and it’s hard to manage that feat on your own. Plus, self-publishers have to be good enough at analyzing their own work to know when it’s of publishable quality. I’ve read some who are indeed good at that job, but I’ve also read many who are not.

Like so many things, if others want to do it, I wish them the best. For the most part, though, it’s not for me, at least not now. I add that last bit because even for those of us who work in the future every day, it’s pretty darn hard to predict.

VENTRELLA: With a time machine and a universal translator, who would you invite to your ultimate dinner party?

VAN NAME: I agonized over this question for months. In fact, it’s the biggest reason I’ve been so late getting this interview back to you. I really took the challenge seriously, and I found I simply couldn’t come up with a single ultimate dinner party. I won’t let myself cop out completely, though, so I’m going to give you, in no particular order, a few that particularly caught my fancy.

Each on his own, just so I could focus exclusively on him: Homer, Shakespeare, Keats, and my biological father, whom I’ve met only once for a couple of hours.

My mother as a young woman, but with someone standing by to knock me out if I started to give away the future.

Several women I care about deeply, each alone, each as a young girl, just so I could see who they once were.

I could go on and on, but one thing is clear: I’d be greedy, going for one-on-one time rather than organizing a group.

Interview with Author Tee Morris

MICHAEL A. VENTRELLA: I’m pleased to be interviewing Tee Morris today. Tee grew up very near me in Richmond, Virginia yet we never met until a few years ago at a convention. His web page is TeeMorris.com.

Let’s start by discussing your latest book, which will be first in a series –- PHOENIX RISING: A MINISTRY OF PECULIAR OCCURENCES NOVEL. How did you decide to collaborate with Pip Ballentine?

TEE MORRIS: It was a bit of arm-twisting on Pip’s part. I had a bad experience with co-writing, and my co-author really put me in a precarious position that completely ruined our friendship and professional relationship. So I was quite gun-shy. Pip eventually talked me into a compromise: we would write a podcast-for-pay idea. Unexpectedly, someone contacted Pip’s agent on this “steampunk idea” she was working on, I was then picked up by Pip’s agent, we changed focus and then we got to work on what would become PHOENIX RISING.

I still can’t believe we put this puppy together and are now, presently, closing in on the sequel’s climax.

VENTRELLA: Was there a conscious decision to write a steampunk novel because of current interests in steampunk for business reasons?

MORRIS: Actually, no. Steampunk was a conscious choice, but it was because we wanted to write it.

I first discovered “steampunk” back in 2006 and found it fascinating. I wanted to write something in it, but I didn’t want it to be a knock-off of what I had already read and seen. There’s a lot of cool things to explore in steampunk, and the more I delve into it the cooler it gets. There are authors who are riding the steampunk train to capitalize on its rapidly-growing popularity, but Pip and I wanted to do something we were sincerely drawn to, and steampunk really appealed to us.

VENTRELLA: How much should a writer consider the market when deciding what to write?

MORRIS: The writer should look at what is selling when they want to begin pitching to agents and editors. However, you really should consider how good of a product you are going to produce if you simply write to what’s hot. I’ve seen authors do that, and the writing comes across as trite. If your heart isn’t into it, the reader will assuredly pick up on that. At present, I won’t write a werewolf-vampire-Buffe-Blake urban fantasy because I have nothing new to offer to that market. If I tried, it would probably insult readers of the genre and do a lot of damage to my career.

Sure, look at the market, but don’t try to force a story to happen. That can backfire and really damage a career.

VENTRELLA: How did your collaboration work?

MORRIS: Believe it or not, writing across hemispheres was very productive. Whenever I slept, Pip wrote; and when Pip was asleep, I was writing. Literally we got in 24 hours of non-stop writing. This is one reason why, with Pip working on relocating to the Americas, our word count has taken a hit.

The downside was that we had small windows of time when we could discuss the book. We couldn’t bounce off ideas when we had them, and discussing problematic moments were…well, problematic as we could only do that for a small window of time between hemispheres. Still we managed, and we now have a pretty solid workflow at home.

VENTRELLA: How did you interest Harper? Did you have an agent first? Was the novel completed and then submitted or did they accept a proposal?

MORRIS: The Harper Voyage deal is all due to Laurie McLean, our Super-Agent. What happened was Pip’s write-up in Locus Magazine took an interested party to her website. When they saw she was working on this steampunk property with me, they immediately asked “When could we see it?” So I signed on with Larsen-Pomeda Agency and then we got cracking. The “interest” didn’t really kick in until someone made an offer. Literally, within 24 hours, there was a bidding war (from people who had initially passed on it), and then the wildcard — Harper Voyager — stepped in and said “We want it. Badly.”

The rest is future-history.

VENTRELLA: How are you promoting this book?

MORRIS: Pip learned a lot of new promotion tactics when working with ACE and GEIST. Between our previous experiences with Dragon Moon Press, we’re simply incorporating years of what has (and hasn’t) worked, and creating a plan:

1. The “Tales from the Archives” Podcast. This is the first volume in what could be a continuing series of short stories set in the world of The Ministry of Peculiar Occurrences. We’ve been having a blast with this, watching really talented authors like Valerie Griswold-Ford, Nathan Lowell, O.M. Grey, P.C. Haring, and many others produce original steampunk of various moods. We’re only a few episodes in, and people are really enjoying these works.

2. The Book Trailer.

People have really mixed opinions about book trailers and whether or not they sell books, but I argue that it really does depend on the book trailer. This one was particularly ambitious as we were creating original footage as opposed to working with stock footage as I did with Pip’s Geist trailer (which I edited together). We have been getting a terrific response from it with over 1000 views on YouTube and over 500 shares on Facebook in just over a week. It’s also a great way to get the word out about the book. How will it equate in sales? We don’t know, but it is helping in letting people know what the book is, or at least what the mood of our book is.

3. The Ministry Blog and Podcast Tour. As you see here with your blog, Michael, and others online, Pip and I started writing guest columns and interviews not only with podcasts (which really worked well for us back in August 2008 when we hosted “Double Trouble” online) but with blogs as well. Pip found that work with bloggers — book reviewers, authors, and others — cast our net a little wider than the podosphere. We’re reaching new people who show a little more faith and trust in their book blogs than they do in the mainstream media book critics. (Something we find very telling.)

4. Ministry May-hem. The month of May is when we start with the push of live appearances. It begins on April 30 (Not quite May, but close enough) with a stop at Borderlands in San Francisco. Then on May 7th we return to Staunton, VA (where we filmed the Ministry trailer) at BookWorks, and we will be wearing our steampunk best. May 11 we head up to Harrisburg, PA for a Watch the Skies meeting. Again, we’ll be in our steampunk best. Then May 20-22 is the Steampunk World’s Fair in Sommerset, NJ. We close the May-hem with Balticon May 27-30.

June … we’re going to have a wee rest.

5. Buttons, stickers, bookmarks, and postcards. You can never go wrong with freebies.

Pip and I have learned over the years that the key months of promotion should be the month before a release (keeping it fresh in people’s minds), and then two months after the book’s release (as it has that “new book” smell). If after June the book hasn’t “caught on” it probably won’t. You can still promote and still pimp, but it’s “old news” after that.

For Pip, though, she’s got SPECTYR (the sequel to GEIST) coming at the end of June, so there will be some serious gear shifting during the May-hem. Rather appropriate, now that I think about it.

VENTRELLA: This is your first novel with a major publisher (if I am not mistaken). What differences have you found between Harper and Dragon Moon? (And why do so many small publishers have “Dragon” in their name? My publisher is Double Dragon. Maybe they should merge and become Double Dragon Moon.)

MORRIS: Apart from the advance (which is a mixed blessing in itself), the distribution (which is a blessing no matter how you look at it) and the layout of the book (which I did for myself quite often because I liked that), there is still a “team” feel about working indie and working corporate. I have noticed with Harper Voyager that our publicist is also working hard to get our names and book out there to critics and media outlets, both traditional and new. Having that kind of support in publicity has been very nice! Dragon Moon and I did a lot of great things together, but distribution was always a challenge. I grew as a writer, and they gave me my first opportunity. A lot of terrific things happened to me because of it.

Harper Voyager is not my first orbit around the Moon, but it is definitely my “small step” and “giant leap” into what I hope will be my writing career.

VENTRELLA: You travel to many conventions to promote your books. Do you advise aspiring authors to attend these things? What do you get out of these conventions yourself?

MORRIS: Something else that I have learned in my years as a writer is really, really listen to what other authors have to say. (Both good and bad, when it comes to advice.) Perhaps one of the most important nuggets of know-how I got was from Hugo/Nebula/Aurora/insert-SF-writing-award-here winning author Robert J Sawyer:

“When you get an advance, don’t spend it. That advance is your marketing and advertising budget.”

I was traveling without an advance as my budget, and pushed myself several of thousands of dollars into debt. Even when I was writing books like PODCASTING FOR DUMMIES and ALL A TWITTER, I was already so deep in the red. People across the country had my books in hand, sure, but I was broke. Part of the problem was poor financial planning. When I got out of that debt, I plan events very differently now.

Don’t get me wrong, I love going to these conventions. I love talking shop, meeting other authors, and talking to other fans, not just about what I write, but about other geeky things like Firefly, Eureka, and steampunk. I dig that. But as I mentioned on my blog, these conventions are not cheap. I get invited to a lot of cons, but unless some of these costs are offset, I can’t go. In my early days/years, I would never make claims to have cons offset my costs. However, I have to make it a point of asking now as it’s just not that easy for me financially. I think cons are great for authors, provided you are smart about which cons you are going to attend; and more importantly, what you can afford.

VENTRELLA: How has the publishing industry changed since you entered it?

MORRIS: Well, there’s the e-book market for starters. The whole e-book movement has really been fascinating to watch. I think with the development of the ePub format, the elegance of iBook and the Kindle, and the affordability of digital books in comparison to hardbounds, the e-book is coming into its own. The publishing industry is now being forced to adapt, and I think many publishers are on top of it.

I’m also noticing over the year a growing animosity between writers and publishers, more of it coming from writer. There’s a mentality of “Us vs. Them” which rings hollow when I hear writers say “We understand it’s a business.” I’ve always regarded my career as a business, and I can only hope that I’m still writing when my child is in college. Harper Voyager have asked a lot from Pip and myself, but we are all working together to make the best book possible. If the book is a hit, it’s a win from everyone involved. That’s why I’m a little put off by that argument.

Something I have noticed, too, is that misconception of “writers just writing and letting someone else handle promotion as that is someone else’s job” is finally dying out. Even older authors have recognized the power and potential in podcasting, blogging, and social networking. Writers have needed to become Swiss Army Knives, wearing many hats and building up neck muscles in order to support them all. We have to look beyond “the end” and work with our publisher and the public to make our upcoming titles meet their potential.

VENTRELLA: What is the biggest misconception beginning writers have about the craft?

MORRIS: The biggest misconception (apart from the one mentioned in the previous question) is the editor is out to “ruin” your work. Only bad editors tell you something like “Change it, or else.” An editor’s job is to make your good book a great book, and in this process help you become a better writer. Again, it’s a team effort. And when you do have a point of contention, you have to defend your choice with facts and resources backing up your facts. Simply saying “because it is cool” doesn’t cut it. I am thankful for every editor I’ve had, and I am a better, smarter writer because of them.

VENTRELLA: What is the biggest mistake you see beginning writers make?

MORRIS: Superiority complexes. I’ve seen this in both writers with big and indie houses and it sickens me. A byline doesn’t make you any better a person. You just come across to people as a right jerk …with a byline. Maybe fans would “look away” once upon a time, but that kind of behavior can affect your sales. It can also make you a real leper amongst your peers. And even with books, awards, and movie deals (if you are really blessed) behind you, try and keep your head on straight. This ride can end at the drop of a bowler hat. I know that. So, I do what I can to be the best person (who just happens to have a byline) I can be.

VENTRELLA: What’s your next project?

MORRIS: My next project is a steampunk reboot of MOREVI. I love the story and I love the characters of MOREVI; but as it is, MOREVI is not ready for the mainstream press. It needs a rewrite. It needs a new direction. And it needs, for the love of God, to lose the elves. Those were my co-author’s touch, and I’ve hated them since the original printing.

I don’t have a problem with elves. They’re like Vulcans with better tailors. I just felt like they were not a good fit with MOREVI, and I think a complete reboot with Rafe taking to the skies and the region be China. (Still kicking around ideas, you know.) It would be something like Battlestar Galactica, only without so much gender bending.

me&tee

Interview with Janice Gable Bashman

MICHAEL A. VENTRELLA: I’m pleased to be interviewing Janice Gable Bashman today. Janice is co-author (with Jonathan Maberry) of WANTED UNDEAD OR ALIVE: VAMPIRE HUNTERS AND OTHER KICK-ASS ENEMIES OF EVIL (Citadel Press, August 2010). She has written for many leading publications, including NOVEL & SHORT STORY WRITER’S MARKET, WILD RIVER REVIEW, THE WRITER, INDUSTRY TODAY, and FOOD & DRINK QUARTERLY. Janice is a member of the ITW (International Thriller Writers) and the Horror Writer’s Association, as well as a contributing editor of the ITW’s newsletter the BIG THRILL. Her writing won multiple awards at the 2007 Philadelphia Writer’s Conference.

Your book WANTED UNDEAD OR ALIVE is due out shortly. Tell us about the book!

JANICE GABLE BASHMAN: WANTED UNDEAD OR ALIVE deals with monsters of all kinds (supernatural, fictional, or real) and the people/beings/forces that fight them. It’s a pop culture book for fans of the genre. We interviewed tons of people for the book — FBI profilers, authors, screenwriters, comic writers, actors, directors, producers, criminal experts, psychologists, and others — as well as luminaries like film-maker John Carpenter, author Peter Straub, and the legendary Stan Lee. The book also has over forty illustrations from fantastic artists.

Here’s what some of the experts have to say about the book:

“WANTED UNDEAD OR ALIVE is a fascinating, far-ranging analysis of the nature of evil and those who rise to fight it … in real life, in pop culture, in literature and in legend. A must read for those who want to dive deep into the reasons for why we are fascinated by monsters … and love those who make it their business to take them down.” — Rachel Caine, New York Times and USA Today bestselling author of the Morganville Vampires series, Weather Warden series, and Outcast Season series

“WANTED UNDEAD OR ALIVE is a riveting chronicle of all things that drop fangs in the dead of night. All aficionados MUST have this in their library!” — LA Banks, New York Times best-selling author of the Vampire Huntress Legend series

“Jonathan Maberry and Janice Gable Bashman probe into pop culture’s Heart of Darkness, and what they find is both fascinating and thought-provoking.” — Charlaine Harris, creator of TRUE BLOOD and the Sookie Stackhouse novels

VENTRELLA: How did your writing styles work together?

BASHMAN: Jonathan Maberry and I each wrote individual chapters and reviewed and edited the other’s work. Other chapters were a collaborative effort. Prior to writing anything, we had to decide who was best to write each chapter. Although writing the book was research and interview intensive, we each brought our own skill sets and knowledge of the subject matter to the project; therefore, some chapters were better suited for one of us than the other.

When writing or co-writing a book, voice is important. The challenge with two authors is finding one voice that both authors can write and that fits the tone of the book. At first it takes a bit of trial and error (and writing and rewriting) to get there, but the end result is, if you do your job right, a voice from two writers that sounds like it’s from one.

VENTRELLA: Do you have any similar books planned?

BASHMAN: WANTED UNDEAD OR ALIVE is a companion to VAMPIRE UNIVERSE by Jonathan Maberry (2006) and THEY BITE by Jonathan Maberry and David F. Kramer (2009). I’m finishing up a proposal for my next non-fiction book; it’s still under wraps so I can’t share the details at this time. I can say that dozens of key players are already on board for the project and it’s sure to be a fun one.

VENTRELLA: You primarily have written nonfiction. How does that differ from writing fiction?

BASHMAN: Writing fiction and non-fiction differ and yet are the same. By that I mean that both forms of writing have a story to tell. In fiction, the story comes from your imagination (and research); in non-fiction, the story is derived from fact. Whether I’m interviewing an author for the NOVEL & SHORT STORY WRITER’S MARKET or THE BIG THRILL or interviewing a CEO of a major corporation for a trade magazine, the process is the same. I gather my facts and tell a story — the story of the person or organization I’m interviewing.

I’ve received many e-mails from authors and others I’ve interviewed thanking me for giving them such an interesting interview, one where the questions differ from those they’ve been asked so many times before. I make it my business to thoroughly research my subject before I construct an interview and find a way to take that interview to a deeper and more personal level, to get to the heart of the person and talk to them about what really matters.

But, in the end, it’s all about story. Finding the story and crafting it in a way that’s exciting for the reader. That’s my job as a writer whether I’m writing fiction or non-fiction.

VENTRELLA: How did you get started in the business?

BASHMAN: About four years ago, I decided to take a swing at publishing some articles after I became involved with a writing group. I learned to craft a query, sent out a few ideas to some local publications, and sold my first article. In the years prior, I had published my master’s thesis and a few book reviews, so I did have some, albeit minimal, publishing credentials. Once that first article was published, I began sending out more queries to both local and national markets, and the sales began rolling in. I’ve written dozens of interviews and profiles for numerous publications, but I’ve also written features, book reviews, and now a non-fiction book.

VENTRELLA: How do you pitch a nonfiction book or article?

BASHMAN: Pitching a non-fiction book is different than pitching an article, so let’s tackle a book first. To pitch a non-fiction book, the writer must write a non-fiction book proposal. The book proposal contains detailed information about the editorial format, the book contents, the author’s marketing and promotion intentions, who will buy the book, media contacts, and more. A sample chapter or two is also submitted with the book proposal. The author must then pitch the book to an agent, via a query letter, in order to find an agent to represent him in selling the book. Some publishers may accept proposals directly from an author, but most do not. So, unlike fiction, the entire book does not have to be completed before pitching to an agent or editor.

The process of writing a non-fiction book proposal is helpful beyond obtaining a sale. It helps the author flesh out and refine his ideas and really get a good handle on the book. And when it comes time to write, the author is ready to go.

Pitching an article is a different beast. To pitch a non-fiction article the writer must send a query to an editor telling that editor about the proposed article and why it’s a good fit for his publication. This is done prior to writing the article. It does help sometimes, depending on the type of article you wish to write, to have one or two quotes from “experts” in your pitch to support your proposal. For an interview or profile I have not found this necessary, but I would recommend using expert quotes for a feature article. It shows the editor that you not only have the knowledge to write the article but that you also have access to the experts who can support the material.

My experience has shown that once I’ve worked successfully with an editor, it is easier to pitch new ideas to him and have them accepted for publication, as long as the ideas are good, obviously, and fit the publication’s needs. I’ve also had editors contact me on numerous occasions asking if I would be interested in writing a particular piece for their publications. When that happens, it certainly makes life easier because I bypass the query process. If and when that happens, it’s important to remember that it’s okay to turn down an assignment if your schedule will not allow you to complete the piece on time to meet the editor’s deadline. Always, always, always meet your deadlines.

VENTRELLA: Giving a pitch to a fiction editor or agent is a skill few have. How do you manage it? What advice do you have?

BASHMAN: The hook is all important. A query letter must hook the agent or editor in the first sentence just like the first sentence of a book must hook the reader. The writer must give the agent a reason to continue reading the query letter and to request sample chapters. It may seem like a simple thing, especially after writing and editing a manuscript, but it’s not. Crafting a good query letter takes time, but it’s important for the writer to take the time to do it right. How awful would it be for a great manuscript to sit forever in a drawer because an author didn’t take the time to learn how to write a good query and therefore couldn’t get an agent or editor to read the manuscript?

My advice is simple. It takes practice. Write and rewrite your query until it sounds like something that would make you request pages if you were an agent. Run your query past a few colleagues, post it on a writer’s critique board such as Backspace or Absolute Write Water Cooler, or if you’re really brave post it online for either the Query Shark or Evil Editor to critique. But before you even get that far, read through Miss Snark’s blog achieves where you’ll find hundreds of query critiques to study as examples. Publishers Marketplace is also a good resource. Take a look at the deals page and you can easily see how authors/agents have summed-up a book’s hook in one sentence. Find books in your genre and read the back cover copy, see how the wording hooks the readers and find a way to do the same for your book.

The more a writer studies and writes queries the easier it gets, but it takes time and practice. Don’t expect perfection right out of the gate. Work on the query, study your sentence structure, word choices, etc. until you get it right. Put the same hard work into the query that you put into your book. And if you query and don’t receive requests for pages, you either need to rethink/rewrite your query letter or ensure you queried the agents/editors who are interested in your type of book. One or the other wasn’t on target.

VENTRELLA: What advice can you give an aspiring writer?

BASHMAN: Remember that you’re writing because you love to write, because you have something to say that is meaningful. Be persistent. Push through the tough times; they will come. Relish the rewards of your work. And remember that publishing is a business, so try not to take rejection too personally. A rejection may not be a reflection on your work but may simply show that what you wrote is not the right piece for the marketplace at that particular time.

VENTRELLA: What’s the worst thing you have seen writers do that ruin their potential careers?

BASHMAN: I cringe every time I see a writer bash an agent or an editor in a social media setting such as Twitter or Facebook because the agent or editor rejected that writer’s work. Agents and editors receive and respond to hundreds of queries a week and often read them on their own time outside of business hours. They are searching for that next great book to represent, the book they love, and the book they believe readers will love too. They’re in the publishing business because they love books, and believe me, they want to find the next great book just as much as the writer wants to write it.

Rejection is part of the business, and a writer’s response to that rejection should be kept private or shared with a few select friends. It’s okay to feel disappointed, hurt or upset, but publically airing those feelings and lashing out at agent or editor either online or via e-mail is awful. First of all, it’s cruel. It’s done out of anger and feelings of rejection — that the writer’s work isn’t good enough, which may or may not be true. Second, agents and editors know one another, so when a writer bashes an agent or editor, that writer is labeled as trouble based on their online or e-mail rant. The writer may have written a great manuscript, but who wants to work with a difficult author, especially one just starting out in the business?

VENTRELLA: How do you manage promotion for your work? What things do you have planned?

BASHMAN: Promotion takes a lot of time, but it’s a necessary part of business. Today, authors are expected to do most, if not all, of their own promotion. It’s important to have a game plan and follow-through with it. A writer can write a great book, but if no one buys it the book is considered a failure.

For WANTED UNDEAD OR ALIVE, we’ll be posting expanded interviews on our websites with some of the people we interviewed for the book, we’ll reach out to readers through social media, we’ll attend upcoming comic, horror, and other events, we’ll participate in speaking engagements at local libraries and other organizations, we’ll attend book fairs, hold book signings, and a whole slew of other things to get our book out there and to bring it to the attention of readers.

VENTRELLA: How important is it for a writer to post on Twitter and Facebook and keep a blog? And what can a writer do to make his or her blog different and noticeable?

BASHMAN: It’s extremely important for a writer to connect with as many potential readers as possible. The internet has given authors a powerful arsenal of tools to connect with readers through social media, blogs, Yahoo! groups, websites, etc., and authors need to recognize those opportunities and use them. I recently spoke about building your buzz to drive up sales at the Backspace Writers Conference, and I’ll be speaking about it again to the Brandywine Valley Writers Group in September. I embrace these social media and online opportunities and have found them instrumental in helping propel my writing career forward. I’m on Twitter , Facebook, LibraryThing, Shelfari, LinkedIn, and a bunch of Yahoo! groups. I also follow and comment on numerous blogs and post to my own blog, usually about the writing business.

In order for a writer to make his blog noticeable, the writer must provide content that is engaging and relevant to the blog readers. In order to achieve that, the writer must identify his blog audience—who are they and why they are there. Also, what does the writer want to talk about? How can the writer make that interesting for his readers? If the writer’s target audience is other writers, for example, how can a blog post on writing draw in potential readers, agents, editors, etc.? Find ways to target new audiences while maintaining the readers you already have? Study those blogs you admire and see what they are doing and how they are doing it. Learn by example. Then try your twist on it and see if it works. If it doesn’t draw the response you desire, tweak your approach and try again. There’s no sure-fire formula for success. Just do what you do and do your best.

VENTRELLA: What projects do you have upcoming?

BASHMAN: In addition to the upcoming non-fiction book project I mentioned earlier, I continue to write for various publications. I’ll also be shopping a young adult novel shortly.

Me and Janice

Interview with author Marie Lamba

MICHAEL A. VENTRELLA: I’m pleased to be interviewing Young Adult author Marie Lamba today. Marie is the author of the humorous young adult novel WHAT I MEANT…, which Publisher’s Weekly has dubbed “an impressive debut.” She has two more novels which will be coming out soon. In addition to her fiction writing, Marie has written and published more than 100 articles, including features in national magazines such as Garden Design, Your Home, and Sports International. Her most recent piece, “Plotting a Novel Group,” appears in the February 2008 issue of Writer’s Digest. Her web page is www.marielamba.com.

MARIE LAMBA: Hi Michael. Thank you for having me on your blog.

VENTRELLA: Marie, what is it that makes a novel a Young Adult novel?

LAMBA: To me, a young adult novel is categorized primarily by the age of the main character. Since readers read about characters older than themselves, if you have a 13-year-old protagonist, you’ve just written a middle reader (not a YA), and will have mostly elementary school aged readers. Also, content figures in. Sometimes the content is not right for the YA market. But these days, almost anything goes for YA readers. The edgier the better, though you may just be banned by schools…which usually reaps great press and even better sales, interestingly enough.

VENTRELLA: You keep a pretty active blog. Do you think this is necessary to help promote your work?

LAMBA: My site helps me promote my work every single day. I’ve heard people say that if you don’t update your blog at least 3 times a week, then don’t bother having one. I heartily disagree. Sometimes it’s not about getting a huge number of subscribers, but about having a presence, and being able to be found in various ways.

While my blog may seem really active, I sometimes post as rarely as once a month. I just don’t think there’s a point in posting unless I really have something to say. Yet the site is dynamic and gets a fair number of hits everyday because I’ve got a lot going on there. In addition to offering updates about my work, essays on writing, and book reviews, I’ve made it function as my website, www.marielamba.com. So folks are going there to find out about my appearances, to read my bio, to read excerpts from my books, etc. And with links to my Twitter feed, there is always something new to see.

By combining my website with my blog, people stumble onto it while doing the weirdest searches. Like when looking for the menu of Nat’s Pizza. And then they see that my novel has a scene set there. Then they click on my link to buy my Doylestown-based novel. All because of a blog post that tagged Nat’s Pizza in it, if that makes sense?

VENTRELLA: Should unpublished authors have a blog?

LAMBA: Absolutely. It’s a great way to start establishing yourself and your voice. Everything from the color scheme you use to the tone of your bio can help create a feel for who you are. Have a page on your blog with short excerpts of your work, but don’t give away too much material there. Just enough for a taste.

If you really want to be savvy, then you could use your site for things such as book reviews and editor and publisher interviews, which would make your name familiar to the “powers that be.”

VENTRELLA: What can an author do to make their blog stand out among the many out there?

LAMBA: I think it goes back to your voice. Who you are should come through in the tone of your writing, and what you choose to highlight. Then, of course, you need to connect with your audience. That’s where bringing your site to the attention of an organization can help. For example, after I wrote a post about plotting, I saw on a children’s writing message board that I belong to that there was some recent discussion about plotting. I immediately commented there, providing my link to my post.

VENTRELLA: You also make extensive use of Twitter. How can you make your tweets stand out when there are so many people on Twitter? And do you think this is an efficient use of your time?

LAMBA: You know, Twitter is so quick that it isn’t the time suck that sites like Facebook seem to be. At least not for me. Here’s the trick though: when you post there, make it under 40 characters so that you can easily be retweeted to others. Also, try to always provide a link, whether it is to a relevant blog post or a Facebook invite to an event. Links are always too long, so go to www.bitly.com, paste the link there, and you’ll get a shorter link that you can use. And don’t always make your tweets about you. Highlight the accomplishments of others. It’s fun to do, plus I think it’s just good karma.

As for making your tweets stand out, I definitely avoid the whole “I’m getting a cup of coffee now” variety of posts. Again, I only go on there when I have something to say or I really want to respond to someone. I think then people will pay more attention to you. You aren’t the annoying talker everyone wishes would go away. And I try not to follow just anyone or anything. My list is made up of people I know, and of publishers, editors, librarians, media, authors. In short (in the spirit of Twitter), folks who might actually care to hear what I have to say.

VENTRELLA: What is your writing process? (Do you outline heavily, create character backgrounds first, come up with the basic concept and run with it, etc.?)

LAMBA: Good question. It’s evolving. For my past few novels, I knew my final scene. I had my opening dialogue. And then I was off! Kind of like knowing I’m driving to California, and therefore start heading west, but without a map. I do get to the end eventually. The fun thing about this method is the unexpected twists and turns. The not-so-fun thing is cleaning up the mess that I’ve created, trying to make it more direct and cohesive. It can take a long time.

With my current novel, I’m trying to be more organized. I’ve plotted it out, and now I’m in the outlining stage. Then I’ll start writing. I’m hoping that this will help me write faster. My last novel DRAWN (which is now out on submission), took over a year and a half to write. I want to be much more productive than that.

VENTRELLA: What are you doing in your fiction that no one else is doing? What makes your book different and exciting?

LAMBA: I think, again, it comes down to voice. I’m the only person with my point of view and my humor, and that flavors the plot and the characters. With WHAT I MEANT… (Random House YA), the book’s cast of bi-racial characters mirrors my own family’s blend of Italian-American and Asian-Indian personalities. Because WHAT I MEANT… has a mixed race protagonist, yet it is a mainstream story not focused on race, it became a standout in the field.

VENTRELLA: Have you received any surprising results from your writing?

LAMBA: It is always touching to have readers contact me saying that they identified with the characters and that WHAT I MEANT… is their favorite book. One girl even said that she never cries at anything, yet she found herself bawling at the end of my novel because it touched her. That was humbling.

On a funny note, an ex-boyfriend from high school assumed that one of the guy characters in the novel was named after him. He wasn’t.

VENTRELLA: You do a lot of personal appearances to promote your books. What are the advantages and disadvantages of doing these? How do you organize them?

LAMBA: The main advantage is making a personal connection with a reader. If someone meets you and enjoys talking with you, they’ll also remember you and feel a connection to your writing. This is really how books are sold: one reader at a time. I love meeting people, and appearances take me away from my isolated little writing spot and out into the real world. All good. The disadvantage? I can’t think of a single one. I’m careful to pick and choose where and when I go so it doesn’t take away from my writing time.

Events happen many ways. Sometimes booksellers or conferences or teachers contact me. Sometimes I get in touch with them if I have a specific event idea. And I have done presentations to hundreds and hundreds of scouts. I also have to mention that I’m a proud member of the Philly Liars Club, a collection of 13 authors who basically lie for a living. Together we stage a slew of oddball events, and have a blast.

VENTRELLA: Let’s discuss the publishing business a bit. With self-publishing and e-books becoming more prominent, how do you think this will change the demand and market for new writers?

LAMBA: I really think that self-publishing and e-books represent a revolution in publishing, the likes of which we haven’t seen since the 1460’s when old Guttenberg came onto the scene with his printing press, displacing those hard-working monks and their illuminated manuscripts. Documents at that time show that people didn’t realize the magnitude or ramifications of what was going on. Quite simply, the change was so huge that they couldn’t envision the implications.

And so it goes with us. We speculate, but we can barely foresee what all these huge changes mean. I say look to the music industry, to prevalent iPods and the dearly departed record stores. And be cautious. Will books on paper no longer exist? Will bookstores and libraries disappear? Will publishers become obsolete? The only thing I know for sure is that no matter what form content will take, someone will have to write it.

Cling to that, writers and future writers. We are not replaceable.

VENTRELLA: Do you think the stigma of being self-published will continue? Do you think it’s deserved?

LAMBA: Some self-published books are brilliant. Others are painful and shouldn’t see the light of day. Books that are horribly written and barely edited definitely ruin the reputation of others out there, sadly.

I do think that as distribution of self-published novels improves, and more established authors step into this arena, that this stigma will fade. I mean, what does an author like Stephen King really need a publisher for? Couldn’t someone of that stature just put books out into the stratosphere by himself by self-publishing? J.A. Konrath has started to do it with some success, though he still also goes the traditional route.

VENTRELLA: Who are your favorite authors? Why?

LAMBA: Anne Tyler for her beautiful imagery and quirky characters. T.H. White for his epic storytelling, sense of grandeur, and sense of humor. Audrey Niffeneger for her amazing plotting abilities. Sarah Dessen for her touching and real YA voice.

VENTRELLA: What’s the biggest mistake you see aspiring writers make?

LAMBA: Not taking the time to polish their work, and really learn their craft. Writers need to work so hard to improve everything they do. Established authors are always struggling to polish, to edit. They value pointed criticism, and vigorously revise. When I see someone with talent refusing to do this type of work to polish their manuscript, or not absorbing decent criticism, I know that they are limiting themselves, and that’s a shame.

VENTRELLA: What advice can you offer that you wish someone had offered you?

LAMBA: Writing is not only an art, it’s a business. And sometimes in this business really nasty crap will happen to you. In fact, expect it. Your novel, no matter how important it is to you, is just a commodity in the business world. Be as businesslike as you can, while protecting the sensitive artist within. And write another book. And another. And another.

VENTRELLA: And what’s next? What can we look forward to seeing from you?

LAMBA: My YA paranormal DRAWN (excerpt on my blog/website) is under consideration right now. It’s about a teen artist who moves to England in search of a normal life. But then she starts channeling one very hot ghost through her drawings. Not normal at all.

And right now I’m working on a novel for adults: When an Italian grandmother shares old fashioned recipes for sauces and for a happy life, her three granddaughters test the ingredients in fresh ways, cooking up a surprising blend of spice, passion, trouble and true love.

That pretty much sums it up! Thanks, again, for having me here.

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Networking

Does it seem like a lot of the advice I have been posting here is about promoting yourself as a writer? Have you noticed that a lot of the authors who have been interviewed talk about web pages and Facebook and conventions and such?

That’s not by coincidence.

For years, I wrote … and sent query letters and wrote … and read books about writing and wrote … and while I did get better at the writing part, I wasn’t getting anywhere professionally.

The sad fact is that talent will only get you so far. You need a certain drive and promotional zeal to take it to the next step. You need to make connections and use every avenue at your disposal. And this applies to even published authors.

One way is to attend conventions, which I blogged about previously. You also need to take advantage of all the social networks available to you, such as Facebook, My Space, Twitter, Good Reads, and so on. (Note that my web page has links to all of these.) And of course, you need a professional web page of your own.

I’ll discuss those in more detail in a future blog post, but for now, let’s talk about actual writing groups, where you can meet people face to face.

Jonathan Maberry and his friends in the Philly Liar’s Club (including Gregory Frost, Dennis Tafoya, Marie Lamba and others) set up one such group, called the Writer’s Coffeehouse. I first attended about a year ago and have tried my best to never miss one since. I drive over 75 miles one way to go there once a month. It’s invaluable for many reasons.

First, you get to meet professional writers who have experience in the business. They can tell you what has worked for them and what hasn’t. They can help you draft the query letter and maybe even introduce you to agents and editors. They can answer your questions and help steer you away from the rip-offs and traps that plague many starting writers.

Second, other unpublished writers like yourself will have useful connections and relationships. They might know of other groups in your area, for instance. They also want to network just like you. (A quick aside: In case you don’t realize it, you are not in competition with other writers. This is not a zero-sum game. Someone else’s success does not mean your failure.)

Third, you can also learn some writing skills. At the last Writer’s Coffeehouse, there was a nice discussion about voices — how important it is to make sure that each of your characters speaks in a unique way. Ideas were thrown about as to how to best achieve this, with the understanding that what works for one person may not be universal.

Fourth, you can get valuable networking advice. This blog came about because of the Coffeehouse. Jonathan mentioned keeping a public presence and said that interviewing other authors was a fun and fairly easy way to make a weekly post. I decided to gear this blog for aspiring authors and toned my interviews accordingly, starting with Jonathan. It’s been great! I’ve been able to meet many of my favorite authors (albeit mostly through emails), and every time I post another interview, these authors mention it in their Twitter posts and Facebook status updates, and the blog gets visited. Every visitor reads my name over and over again, and quite a few have started following me on Twitter and Facebook as well. It’s a win/win. And it’s an idea I would not have come up with on my own.

Finally, you can promote yourself. It goes without saying that writers are also readers, and maybe they might take an interest in your work, give you valuable comments, and maybe even buy your book once it’s published. Writers I have met at the Coffeehouse have invited me to participate in book signings, interviewed me on their blogs, and otherwise helped expose me to a broader audience.

The Coffeehouse is a great resource, and I am very happy that Jonathan has organized it. He is a tremendously busy writer who has many projects on his agenda. So why does he take the time to meet every month with other writers and writer wannabes?

Haven’t you been paying attention? Networking! Even successful professional writers want to meet others to share ideas, discuss the craft, and see what others may have learned about the trade since the last meeting. Plus they want to promote themselves. I mean, look, I’m writing about Jonathan Maberry, aren’t I? You’re reading it, right? Aha! It worked!

Finally, an obvious disclaimer: All the promotion and networking in the world won’t help you if you are a terrible writer. Work on your craft! You need something to promote, after all.

Interview with Jay Lake

MICHAEL A. VENTRELLA: I’m pleased to be interviewing Jay Lake today. Jay is a winner of the John W. Campbell Award for Best New Writer in Science Fiction, and has been nominated for numerous Hugo awards and World Fantasy awards. His web page is here.

JAY LAKE: Michael, thank you for having me here. I’m very glad to be sharing my experiences with your readers.jay-lake_author-photo_Tor

VENTRELLA: Jay, how did you get started in the business?

LAKE: I began with short stories. Sold my first story in the spring of 2001, and two more that year. Sold about a dozen stories in 2002. Since then it’s been a big part of my writing practice. Did that for a while, all the way through earning the Campbell nod in 2004, before I got traction on novels.

That’s not to say that short fiction is the way everyone should enter the field. In some ways, novels are easier to sell. And if one wants to write novels, one certainly should. Don’t force short fiction because someone like me said it was the path.

VENTRELLA: You’ve placed a few short stories on your web page for free; do you advise this approach for new authors trying to establish themselves?

LAKE: In my case, the stories on my Web page are either Web reprints of older stories that have been in print already, or occasional one-shots of short pieces that for some reason I didn’t feel were what I wanted to market.

For a newer writer, the appeal of a “free sample” approach can be powerful, but I’m not certain of its value. You’re an unproven quantity until you’ve passed through the gateway of an editorial proxy. And most of us don’t have a good sense of the quality of our own writing. Posting something that you and the world would later see as sophomore work migh be iffy. On the other hand, I’m all about being proud of who you are.

VENTRELLA: What are the legal and contractual limitations of doing so?

LAKE: Well, the primary issue is first rights. I’m not an attorney, and I don’t play one on the Internet, so this is not legal advice. But it is common sense advice. If you don’t already know how copyrights work, learn.books_mainspring

Basically, a copyright is a piece of property. You rent it out but you rarely if ever sell it. Each of those rentals is done by licensing a right. The rights are not explicitly defined in law. The rights themselves are defined on a case-by-case basis in each contract, and generally include such things as print rights, audio rights, electronic rights, ebook rights, gaming rights, film rights and so forth.

The first time a work is published is considered to be “First Rights”. While electronic publishing (e, appearing on a Web site) does not in fact expire the first print rights, most editors will view any prior publication as a first rights usage. So if you put someting on your Web site, you’re making it unlikely that anyone will be willing to buy it later for professional publication.

Note that aspiring writers are often concerned about protecting their ideas, or having their work stolen. While this can be an issue in Hollywood, it is rarely an issue in print fiction (defining “print” fairly loosely to include online, ebooks, and so forth). The reason that this is rarely an issue is that ideas are the easiest part of the process. Why would anyone need to steal your ideas when they can make their own?

Think about it. You write a fantasy about a quest through a magical kingdom by a mixed band of adventurers. Is that such an original idea that you’d be harmed by someone else writing such a book? There are already thousands of them in the market, an entire subgenre’s worth. Your fantasy includes a dwarf werewolf named Yoni who has a crippled foot from a sliver of moonsilver embedded in the sole when the wizard bar-Simon was assassinated by the Carmine Council. Is that such an original idea that you couldn’t make up another one just as good in the same ten seconds it took me to write that sentence? And probably better?

Short of outright plagiarism, which is quite rare for us, theft isn’t much of an issue. Where it does occur is in the area of unauthorized reprints, and ebook piracy, and those are largely concerns of established writers. To be blunt, if you have such problems it will be because you’re already succeeding.

VENTRELLA: All authors these days spend a large amount of time on self-promotion, from posting a regular blog to producing podcasts to appearing at conventions. What’s your opinion on the relative value of each?

LAKE: Writers write, first and foremost. The rest of it is just marketing, of little value if you have nothing to market, and of not much more value if you do it at the expense of further writing.

That being said, I’m a fan of doing anything to raise your profile and build your brand among readers, editors, reviewers and critics. But only if whatever you’re doing is fun for you, and more importantly, fun for the people who encounter you. In a professional sense, it’s not entertaining to read about your cat’s trip to the vet, or how many smoothies you made for breakfast this week. Likewise sitting around a convention bar griping about how your landlords keep screwing you on security deposits. But, if you can be relevant, or entertainingly tangential, in your blog or podcast or convention persona, you have a hook.

Plenty of people have done this. Mur Lafferty has made a niche for herself with her “I Should Be Writing” podcasts. I have my noisy-fat-guy-in-loud-shirt persona I wear around at cons. (And honestly, in real life, too.) Jim Van Pelt used to run a Campbell Awards Web site. Jeremiah Tolbert edited “Fortean Bureau”, and now “Escape Pod”. All of us did so while building our presence as writers. But we’re all having fun doing what we’re doing, and fun is contagious.

Doing something because you “should” is the kiss of death in this business. There are some exceptions: You “should” use standard manuscript format. You “should” enclose a SASE with postal submissions. You “should” read your contracts carefully before you sign them.

But in self-promotion, there really aren’t “shoulds”, there are only “coulds”.

Take me. I’m a demon blogger. I use my blog, across both LiveJournal and WordPress, with feeds to Twitter and Facebook, to talk about a number of things that interest me. I have regular content on a daily basis, special features several times a week, and continuing series about certain topics, such as my kid, writing processes and my journies through cancer. Some people read me for my strong leftie politics, some can’t stand that but read me for the daily round up of culture and science links. Some people follow me because they’re fans of my kid. Some people follow me for my fiction alone. I offer a range of content, all of which is interesting and engaging to me.

On the other hand, I’ve tried podcasting. It bores me. I don’t do podcasts much at all, because I can’t make them interesting enough, because they don’t interest me. If you like audio production, and expressing yourself through that medium, and have a lot to say, by all means, it’s a growing area. I’m probably missing out by not doing it myself. But it just doesn’t work for me.0765317095.02.LZZZZZZZ

As for conventions, I am of the first belief that one can have an entire highly successful career in this field and never set foot inside a convention. At the same time, writing is by its very nature a solitary act, and conventions are one of the few frameworks where we authors get to interact face-to-face with our peers, our editors and agents, and most importantly, our fans. If your social skills are on the outliers of the bell curve, this may not be the venue for you. Likewise if you are so introverted that groups of strangers are literally painful for you. (Both of those are true of many writers.) But if you can be personable and engaging and enjoy yourself, they’re a hell of an opportunity for networking.

VENTRELLA: How important is the social media (Facebook, Linked in, My Space and so on)?

LAKE: Ask me in five or ten years. Five or ten years ago, I couldn’t have given you a reasonable answer about how blogs would work out. I can tell you that far more people read my Twitter feed every day than read my blog directly, and that I have about as many Facebook friends as blog followers. I can also tell you that my Facebook feed gets more comments than my blog feed, at least most of the time. But the nuances of that? And the long-term value? No clue. Not yet. I do it becaus it’s fun, and because those are places where I can interact with people.

VENTRELLA: What trends in current genre literature do you hate? What vents your proverbial spleen these days?

LAKE: Enough with the vampires already. And I can rant for hours about how most magic systems violate Newton’s laws, as well as the basic rules of economics. But really? Not much hating going on. Taste, yes. I refuse to read TWILIGHT. But millions have read and loved that book and its sequels. I can’t hate on anything that gets people to look at print literature.

VENTRELLA: Who do you love to read? Who has inspired your work?

LAKE: Gene Wolfe. Ursula K. LeGuin. Jeff VanderMeer. Lois McMaster Bujold. Jeffrey Ford. K.J.Bishop. M. John Harrison. Terry Pratchett. Maureen McHugh. And so on and so on and so on. Our field is full of marvelous writers working from every direction, every theme, every plot.

VENTRELLA: Of what work are you most proud?

LAKE: That’s like asking me of which child I am the most proud. (Admittedly, I only have one child, so that question is not so hard to answer.) I suppose I’d point your readers to my latest Tor book, GREEN. It’s a coming of age story set in a secondary fantasy world, about a girl sold into slavery at a very young age who is trained to be a courtesan, while secretly being countertrained to assassinate the man she is intended for, a powerful Duke. green-jay-lake-largeShe rebels against both fates, tries to go back to the land of her birth, and makes a mess of a great many things before being forced to save a city, some lives, and even a god or two, in the course of repairing those messes. It’s courtly fantasy, with sex and violence and cityscapes, though not so much with the magic.

I wrote the book for and about my daughter, very much drawing from her character to build Green, the protagonist. Getting inside the head of a young girl of color with Green’s peculiar history was quite a stretch for me as a writer, but so far the readers have loved it. I hope you will, too.

VENTRELLA: What’s your opinion on self-publishing? Do you advise new authors to go this route, or is it better to not publish at all than to be self-published?

LAKE: I share the rather strong tic again self-publishing which can be found among the community of professional writers. Especially for aspiring or early career writers.

Here’s the simple reason. You don’t have any real idea how good your work is, or what its flaws are. Nobody does, especially not early on. That’s what editors are for.

I’ve been publishing professionally for almost a decade, and I’m only beginning to see it in my own work. That story of yours that is brilliant, better than anything you’ve seen in print this year? Maybe it is, maybe it isn’t. But you’re not likely to be able to judge that.

What the self-publishing route does is three things. It allows you to commit work to print that you will quite likely later come to question the wisdom of. If the work is as good as you believe, you’ve lost the ability to sell first rights by self-publishing. And it will reduce your standing in the eyes of professionals in the field, especially editors.

Note that for some purposes, self-publishing is a brilliant tool. Family histories, local interest cookbooks, private editions for a holiday gift, etc. But as a success path for commercial fiction? Not so much. And yes, there’s always a story about this author or that who got a huge contract after a self-published success, but no one ever tells you how many people didn’t.

Remember, editors and agents aren’t out to publish their friends, or suppress new talent, or any of the other things you hear people grumble about it. Quite the opposite. They want nothing more than to find hot new talent, and be the one to bring the work, and the author to market. And they do have an idea of how good work is, and what will succeed in the market.

Publishing is a meritocracy, but it’s not a just meritocracy. Nothing is ever quite fair or sensible. But if you want the credibility and impact of being commercially published, you need to follow the routes that work to enter commercial publication. And yes, it’s a game whose rules change all the time. So far, the rules haven’t changed to include self-publishing as a strongly valid option.

VENTRELLA: You’ve blogged about your fight with cancer. (As my wife is a cancer survivor, I certainly can relate in some small way.) How do you think this will affect your future writing?

LAKE: Cancer will indelibly affect my future writing. It already has. My voice, my themes, my view of myself and the world have been bent in a new direction. Not one I would ever wish on anyone, least of all myself, but there’s a lot of passion, power and pain in cancer. As I write this, I’m two weeks from surgery to remove a metastatic tumor from my lung. Second trip through the cancer mill. Believe me, I have learned new lessons in fear and terror, but I have also learned new lessons in hope, glory and blinding love.

That cannot help but change everything. Once again, I won’t know how til years down the road.

VENTRELLA: What advice do you wish someone had given you when you first began trying to break into the business?

LAKE: Really, I got plenty of good advice. I mostly wish I’d taken more of it.

I think most aspiring writers go through phases. One phase is “I’m an undiscovered genius”, and it’s characterized by a lot of hot pride. Another phase is “publishing is a conspiracy”, characterized by fear and resentment. Another phase is “I suck, and I’ll never make it”. You get the drift.

Each of those phases brings with it a certain wilful deafness. I wish, when I’d been in those phases, that some future me, or someone wise enough to speak in a way that got past my defenses, had simply said, “Shut up and write.”

Because “get back writing, then write more” is the only real advice.

In fact, it’s what I’m going to do right now. Thank you.

Resources for new writers

After a nice talk with Jonathan Maberry (whose new book “Patient Zero” is excellent!), I have decided that perhaps the focus of this blog should change.

I am still in the process of learning all about the publishing industry, and it occurs to me that I am not alone.   Perhaps instead of just discussing my own personal writing I should instead be discussing the processes I have taken in order to get a book finished, find a publisher, locate an agent, and traverse the strange world hidden behind the curtain.

To that end, I will begin with listing a number of very reliable source of information: blogs for starting writers.  Future blogs will discuss the query letters I have used (what worked, what didn’t), what I’ve done to promote myself, ways to get reviews, and so on.  

I also plan on having interviews with agents, published writers, and editors where I can ask their advice.  

If you follow, you can learn along with me, and perhaps avoid my mistakes while capitalizing on my successes.  

So let’s start by giving a list of  resources.  This list was compiled by Janice Gable Bashman.  Thanks, Janice!

A Newbie’s Guide to Publishing – http://jakonrath.blogspot.com/

Alice’s CWIM Blog – http://www.cwim.blogspot.com/

Anthology News and Reviews – http://anthologynewsandreviews.blogspot.com/

BookEnds, LLC – A Literary Agency – http://bookendslitagency.blogspot.com/

Buzz, Balls & Hype – http://mjroseblog.typepad.com/buzz_balls_hype/

Crowe’s Nest – http://acrowesnest.blogspot.com/

by Ken Levine (more TV writing) – http://kenlevine.blogspot.com/

Editorial Ass – http://editorialass.blogspot.com/

Evil Editor – http://evileditor.blogspot.com/

Guide to Literary Agent’s Editor’s Blog – http://www.guidetoliteraryagents.com/blog/

Janet Reid, Literary Agent – http://jetreidliterary.blogspot.com/

Nathan Bransford – Literary Agent – http://nathanbransford.blogspot.com/

Pub Rants – http://pubrants.blogspot.com/

Query Shark – http://queryshark.blogspot.com/

Tess Gerritsen’s Blog –http://tessgerritsen.com/blog/

The Blood-Red Pencil – http://bloodredpencil.blogspot.com/

The Kill Zone – http://killzoneauthors.blogspot.com/

The Rejecter – http://rejecter.blogspot.com/

The Renegade Writer Blog – http://therenegadewriter.com/

There Are No Rules – http://blog.writersdigest.com/norules/

Weekly List of Anthologies – http://writersreliefblog.com/post/Anthologies-Contests.aspx

C. Hope Clark – http://www.hopeclark.blogspot.com/
(and don’t forget to sign up for her free newsletters: Funds for Writers and Funds for Writers for Small Markets)

Jonathan Maberry’s Big, Scary Blog – http://jonathanmaberry.com/

Editor Unleashed – http://editorunleashed.com/

Don Lafferty’s – Practical Social Media Strategies and Tactics for Connecting with Your Public – http://www.donaldlafferty.com/blog/

Seth Godin’s blog (not writing but excellent info on marketing) –http://sethgodin.typepad.com/

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